Ruth is the founder of Diagonal Growth Strategies. She is a marketing generalist with deep experience conducting secondary market research, analysis and strategy work. Ruth started her career in sales and marketing for one of the first Apple retailers, followed by a stint in high-growth technology firms, including Qualcomm. In her consulting work, she has spent hundreds of hours researching the strategies of a broad range of industries to assist companies with their revenue models. More recently, she added not-for-profit organizations and small businesses to her knowledge base and enjoys helping them with their marketing challenges. She is currently finishing her certification in Economic Gardening, and is serving as the primary market research provider for Economic Gardening for the State of Colorado. Ruth holds an M.B.A. in marketing and international business from the University of Washington and a B.A. from the University of New Hampshire.